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0 · Michael Kors: Facebook’s First Augmented Reality Advertiser
1 · Campaign of the Year: Michael Kors' AR ads on Facebook
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Michael Kors: Facebook’s First Augmented Reality Advertiser
While AR ads are still in their infancy, Michael Kors' move is a strong indicator that the tactic can pull in big brands looking to reach mobile users at scale. Augmented reality (AR) isn't just the future of marketing — it's the present.To further solidify the brand's role as a leader in emerging social and digital media trends, Michael Kors partnered with Facebook to create and run the first-ever Augmented Reality (AR) advertisement on the platform. Fashion brand Michael Kors is the first advertiser to test out Facebook's augmented reality (AR) ads in the news feed, according to a statement shared with Mobile Marketer.
Michael Kors will be the the first brand to test AR ads in News Feed, which will let users try on sunglasses and make a purchase within the ad. “We see augmented reality as an emerging and important part of our customer-centric mobile strategy," Michael Kors said in a statement to BuzzFeed News.
Facebook announced on Tuesday it is testing a new ad format that enables consumers to use their camera to interact with an augmented reality tool that lets them virtually try on a pair of sunglasses or lipstick shade.
In an example, Facebook showed off the new AR ad with a pair of Michael Kors sunglasses, but it can be applied to all sorts of e-commerce goods. Michael Kors is the first brand to have AR Ads in the News Feed, where it is going to allow people to browse different sunglasses, use the camera to "put them on" and then buy a pair if they like.The awards recognize our work as the first augmented reality advertiser on Facebook and our Facebook Chatbot experience, respectively.
Facebook says Michael Kors was the first brand to test out AR ads in the News Feed, with Sephora, NYX Professional Makeup, Bobbi Brown, Pottery Barn, Wayfair and King planning their own tests.
Innovation intersects with sustainability as resale and blockchain adoption rise across luxury. As Michael Kors develops its own marketplace, other brands like Hugo Boss are investing in virtual try-on and RFID to reduce returns and improve traceability. Find out more in the Vogue Business Index. While AR ads are still in their infancy, Michael Kors' move is a strong indicator that the tactic can pull in big brands looking to reach mobile users at scale. Augmented reality (AR) isn't just the future of marketing — it's the present.
To further solidify the brand's role as a leader in emerging social and digital media trends, Michael Kors partnered with Facebook to create and run the first-ever Augmented Reality (AR) advertisement on the platform. Fashion brand Michael Kors is the first advertiser to test out Facebook's augmented reality (AR) ads in the news feed, according to a statement shared with Mobile Marketer. Michael Kors will be the the first brand to test AR ads in News Feed, which will let users try on sunglasses and make a purchase within the ad. “We see augmented reality as an emerging and important part of our customer-centric mobile strategy," Michael Kors said in a statement to BuzzFeed News. Facebook announced on Tuesday it is testing a new ad format that enables consumers to use their camera to interact with an augmented reality tool that lets them virtually try on a pair of sunglasses or lipstick shade.
In an example, Facebook showed off the new AR ad with a pair of Michael Kors sunglasses, but it can be applied to all sorts of e-commerce goods. Michael Kors is the first brand to have AR Ads in the News Feed, where it is going to allow people to browse different sunglasses, use the camera to "put them on" and then buy a pair if they like.
Campaign of the Year: Michael Kors' AR ads on Facebook
The awards recognize our work as the first augmented reality advertiser on Facebook and our Facebook Chatbot experience, respectively. Facebook says Michael Kors was the first brand to test out AR ads in the News Feed, with Sephora, NYX Professional Makeup, Bobbi Brown, Pottery Barn, Wayfair and King planning their own tests.
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michael kors augmented reality|Michael Kors: Facebook’s First Augmented Reality Advertiser
