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Through this partnership, Burberry and Tencent will pioneer a concept that blends social media .Burberry has partnered with China's tech giant Tencent to launch a luxury concept store using social media interactions. The British retailer opened its . Visitors to Shenzhen's Burberry flagship store can use Tencent's WeChat app to .Through this partnership, Burberry and Tencent will pioneer a concept that blends social media and retail to create digital and physical spaces for engaged communities to interact, share and shop.
Burberry has partnered with China's tech giant Tencent to launch a luxury concept store using social media interactions. The British retailer opened its first "social retail store" on Friday.
Visitors to Shenzhen's Burberry flagship store can use Tencent's WeChat app to interact with the window display and play their own music in fitting rooms. The digitally immersive store is powered by Tencent technology, is a "space of exploration", designed to inspire and entertain luxury customers, where they can interact with the Burberry brand and product in "new and exciting ways", in person and on social media.
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The new store, launching today, is 5,800-square-foot, designed through a partnership with Chinese tech giant Tencent Technology, and will rely heavily on the WeChat mini-program to reward consumers for engaging with the brand, both online and in store.
Introducing Burberry Open Spaces in Shenzhen, China. A pioneering new social retail store born from our founder Thomas Burberry’s spirit of innovation. Powered by Tencent, it occupies the space between the physical and social worlds. Burberry Group Plc is teaming up with Chinese internet giant Tencent Holdings Ltd. to experiment with blending retail and social media in the key luxury market. The retail concept, unveiled on July 31 in China’s tech hub Shenzhen, is Burberry’s first step in an exclusive partnership with Tencent, the owner of WeChat, and aims to integrate social media and gaming into a physical retail environment.
Burberry brings the future of shopping to Shenzhen, China today. On July 31, it announces its first luxury social retail store in the Chinese city, in collaboration with Chinese tech giant Tencent.
In partnership with Tencent, Burberry has developed a custom ‘mini program’ which brings the store to life through WeChat. The mini program is a bespoke digital companion, tailored to enhance the way customers experience the store, whether they are there physically or virtually.Through this partnership, Burberry and Tencent will pioneer a concept that blends social media and retail to create digital and physical spaces for engaged communities to interact, share and shop.Burberry has partnered with China's tech giant Tencent to launch a luxury concept store using social media interactions. The British retailer opened its first "social retail store" on Friday. Visitors to Shenzhen's Burberry flagship store can use Tencent's WeChat app to interact with the window display and play their own music in fitting rooms.
The digitally immersive store is powered by Tencent technology, is a "space of exploration", designed to inspire and entertain luxury customers, where they can interact with the Burberry brand and product in "new and exciting ways", in person and on social media. The new store, launching today, is 5,800-square-foot, designed through a partnership with Chinese tech giant Tencent Technology, and will rely heavily on the WeChat mini-program to reward consumers for engaging with the brand, both online and in store.
Introducing Burberry Open Spaces in Shenzhen, China. A pioneering new social retail store born from our founder Thomas Burberry’s spirit of innovation. Powered by Tencent, it occupies the space between the physical and social worlds. Burberry Group Plc is teaming up with Chinese internet giant Tencent Holdings Ltd. to experiment with blending retail and social media in the key luxury market. The retail concept, unveiled on July 31 in China’s tech hub Shenzhen, is Burberry’s first step in an exclusive partnership with Tencent, the owner of WeChat, and aims to integrate social media and gaming into a physical retail environment. Burberry brings the future of shopping to Shenzhen, China today. On July 31, it announces its first luxury social retail store in the Chinese city, in collaboration with Chinese tech giant Tencent.
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