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Payless enlisted advertising agency DCX Growth Accelerator to create the fake luxury store — replete with a statue and gold mannequins — and invited 60 influencers, . Payless doesn’t need to trick bargain-hunting young people with faux-luxury hoaxes. Rude marketing stunts like “Palessi” are totally missing . Recently the budget-friendly shoe company Payless pulled a savage prank on fashion influencers in California. ‘Payless’ took over a former Armani store in Santa Monica, .
The discount shoe retailer opened a luxury store called "Palessi" and filled it with the brand's inexpensive footwear; shoes that vary from -, consumers paid up to 0 .
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In an experiment that set out to prove shoppers will pay top dollar just for a label, the brand opened an extremely fake boutique called Palessi . Watch how they reacted to finding out they'd been duped into believing Payless shoes were a fancy, luxury shoe brand. Does this mean that all shoes are created equal? Not .
Q&A: How Payless Brilliantly Bamboozled Fashionistas With Its Fake Luxury Pop-up, 'Palessi' 'We couldn’t skimp in any way. It had to feel real.' The discount shoe retailer and agency DCX. Payless enlisted advertising agency DCX Growth Accelerator to create the fake luxury store — replete with a statue and gold mannequins — and invited 60 influencers, recruited from the. Payless doesn’t need to trick bargain-hunting young people with faux-luxury hoaxes. Rude marketing stunts like “Palessi” are totally missing the point. Payless heels at Fashion Week in 2013.
Recently the budget-friendly shoe company Payless pulled a savage prank on fashion influencers in California. ‘Payless’ took over a former Armani store in Santa Monica, stocked the shelves with their shoes and opened the doors of the pop-up store to influencers under the fake brand name Palessi. The discount shoe retailer opened a luxury store called "Palessi" and filled it with the brand's inexpensive footwear; shoes that vary from -, consumers paid up to 0 for them. In an experiment that set out to prove shoppers will pay top dollar just for a label, the brand opened an extremely fake boutique called Palessi and invited a group of influencers to come shop.
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Watch how they reacted to finding out they'd been duped into believing Payless shoes were a fancy, luxury shoe brand. Does this mean that all shoes are created equal? Not quite.Q&A: How Payless Brilliantly Bamboozled Fashionistas With Its Fake Luxury Pop-up, 'Palessi' 'We couldn’t skimp in any way. It had to feel real.' The discount shoe retailer and agency DCX.
LOS ANGELES (AP) — Payless taught fashion influencers a lesson about shoes by opening a fake store that sold Main Street shoes at Madison Avenue prices. Payless ShoeSource held a launch party in Los Angeles for the bogus label Palessi and invited the fashionistas to sample the merchandise. PHILADELPHIA (CBS) — Payless' recent marketing campaign tricked fashion influencers into paying significantly more for a pair of affordable shoes. The retailer created a new store, called .
Payless, or Palessi, did ring up those purchases but didn’t keep the money. Influencers got their cash back, along with free shoes. Their reactions caught in the short- and longer-form ads . Payless enlisted advertising agency DCX Growth Accelerator to create the fake luxury store — replete with a statue and gold mannequins — and invited 60 influencers, recruited from the. Payless doesn’t need to trick bargain-hunting young people with faux-luxury hoaxes. Rude marketing stunts like “Palessi” are totally missing the point. Payless heels at Fashion Week in 2013.
Recently the budget-friendly shoe company Payless pulled a savage prank on fashion influencers in California. ‘Payless’ took over a former Armani store in Santa Monica, stocked the shelves with their shoes and opened the doors of the pop-up store to influencers under the fake brand name Palessi. The discount shoe retailer opened a luxury store called "Palessi" and filled it with the brand's inexpensive footwear; shoes that vary from -, consumers paid up to 0 for them. In an experiment that set out to prove shoppers will pay top dollar just for a label, the brand opened an extremely fake boutique called Palessi and invited a group of influencers to come shop. Watch how they reacted to finding out they'd been duped into believing Payless shoes were a fancy, luxury shoe brand. Does this mean that all shoes are created equal? Not quite.
Q&A: How Payless Brilliantly Bamboozled Fashionistas With Its Fake Luxury Pop-up, 'Palessi' 'We couldn’t skimp in any way. It had to feel real.' The discount shoe retailer and agency DCX. LOS ANGELES (AP) — Payless taught fashion influencers a lesson about shoes by opening a fake store that sold Main Street shoes at Madison Avenue prices. Payless ShoeSource held a launch party in Los Angeles for the bogus label Palessi and invited the fashionistas to sample the merchandise. PHILADELPHIA (CBS) — Payless' recent marketing campaign tricked fashion influencers into paying significantly more for a pair of affordable shoes. The retailer created a new store, called .
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